* Sees sales rising 34-38 pct after 31 pct last year
* Keeps guidance for 39 new stores
* Q2 sales rise 39 pct yr/yr
(Adds CEO comments)
MOSCOW, July 15 Russian food retailer Lenta
is confident its price policies will help it weather a
weaker economy, brought lower by the Ukraine crisis, as it
predicted faster sales growth for 2014 and confirmed expansion
By offering consumers loyalty cards and targeted promotions,
Lenta said it had successfully navigated a second quarter when
the economy stagnated and capital outflows highlighted its poor
prospects following sanctions on Moscow over Ukraine.
"We were very successful in the second quarter in helping
our customers survive this economic crisis. We have not seen any
trading down, we have seen a very slight trading upwards,"
Lenta's Chief Executive Officer, Jan Dunning, told Reuters.
Lenta expects full-year 2014 sales to grow by 34-38 percent,
it said in a statement on Tuesday, compared with a rise of 31
percent last year.
Second-quarter sales rose 39 percent, year-on-year, to 46.3
billion roubles ($1.35 billion) as it opened more stores and the
older ones performed strongly with like-for-like sales growth
accelerating to 14.1 percent from 13.6 percent in the first
"If this economic downturn continues and people feel that
they really have less to spend and we will see it in the
customer data ... we are ready for this. If that happens, Lenta
is quite well positioned," said Dunning.
"We saw in June that competition with regards to promotional
activities is growing. We feel that we are able to counter those
promotions by good offers for our customers," he added.
He said the company's expansion plans were unhurt by the
economic slowdown. Lenta plans to open 24 hypermarkets and 15
supermarkets this year, expected to translate into an increase
of at least 30 percent in total net selling space.
It still aims to double its net selling space in the next
Lenta raised around $1 billion for shareholders including
U.S. private equity firm TPG and VTB in a
London share sale in February and its stock is currently trading
36 percent higher than the offer price.
The company is a rare retailer to predict accelerating
growth against the backdrop of a weakening economy. Russia's
biggest food retailer Magnit had said it expected the
pace of growth to slow to 22-24 percent in 2014 from last year's
($1 = 34.3750 Russian Roubles)
(Reporting by Maria Kiselyova, editing by Elizabeth Piper and