* Sees 2014 revenue rising 15-19 pct after 18.7 pct in 2013
* Like-for-like sales seen up 5.5-6.5 pct vs 8 pct last year
* Sales in December, January weaker than during 2013
MOSCOW, Jan 22 Russian food retailer O'Key
predicted on Wednesday that its 2014 revenue growth
would not exceed last year's, adding to evidence of flagging
Rival Magnit said earlier that its sales growth
slowed in December as customers chose to buy cheaper products,
while electronics chain M.video saw a weaker
performance at regional stores.
"There was no pick-up in the number of items per basket, the
number was decreasing," Maksim Kravtsov, O'Key's Head of
Investor Relations, said about the December sales, adding that
the company was seeing "a very similar trend" in January.
"You cannot call it exactly a trading-down tendency but
definitely people were not consuming more," he said on a
conference call after the release of the 2013 sales numbers.
O'Key, which has 94 hypermarkets and supermarkets, expects
revenues to grow by 15-19 percent this year as it plans to
increase the selling space by up to 20 percent. In 2013, sales
rose by around 19 percent to 138 billion roubles ($4 billion),
compared with its guidance for a 19-22 percent growth.
Like-for-like sales are forecast to grow by 5.5-6.5 percent,
a slowdown from 8 percent last year, the company's CEO Patrick
Longuet said on the conference call.