* Russian unlikely to raise rates despite 5 pct plunge in rouble
* Approach could change if financial panic spreads to population
* Rouble's fall could boost inflation, provoking higher rates
By Jason Bush
MOSCOW, Jan 31 Russia's central bank is unlikely to follow other emerging markets and raise interest rates to put a floor under its sliding currency - at least not for now, analysts say.
But they warn that if the rouble's depreciation goes on, leading either to a panic among ordinary people or to much higher inflation, the policy calculus could yet change.
This week, the Turkish and South African central banks have both raised rates - in Turkey's case dramatically - fuelling investor speculation about whether Russia might also be forced to take similar measures.
The rouble has lost 5 percent this year, the biggest plunge since the 2008-9 financial crisis, testing the central bank's resolve to complete a shift to inflation targeting, an approach that makes interest rates its most important tool.
Higher rates, making it more rewarding to hold money in rouble accounts or bonds, could be one way to persuade people to hold on to the Russian currency.
Nevertheless, economists polled by Reuters this week predict that Russia would hold its key policy rate at 5.5 percent until the third quarter - and then cut, not hike.
"At the moment it's highly unlikely that they will raise interest rates," said Liza Ermolenko, emerging markets economist at Capital Economics in London.
"If the rouble falls a lot further, if there is a further escalation in the emerging-market crisis, or if the oil price drops, this is a possibility. But it will take a much deeper fall in the rouble before the central bank will do that."
For now, the central bank is making clear that it won't allow the currency market jitters to deflect it from its goal of letting the market freely determine the rouble's level by 2015.
Central bank Governor Elvira Nabiullina reiterated that goal this week, indicating that the bank will progressively reduce its forex market interventions even if the rouble keeps falling.
But despite policymakers' apparent nonchalance, Russia cannot afford to ignore the rouble's slide entirely. In the worst case, it could provoke a panic among savers, leading to a run on rouble deposits similar to the financial crises in 1998 and 2008.
The share of forex bank deposits held by households and companies nearly doubled to 43.5 percent in the months before February 2009. That panic lagged behind, and exacerbated, an initial slide in the rouble.
Forex deposits accounted for 26 percent last November, the latest central bank figures show, reflecting complacency among savers before the currency rout began to spread across emerging markets.
"The rouble weakening is now almost exclusively driven by a panic among households," said Alexander Morozov, chief Russia economist at HSBC. "Going forward, we should expect more and more readiness of the central bank to somehow stop this panic. That may include a temporary hike in policy rates."
Analysts note that the scale of the latest turmoil is still minor compared to past rouble trouble, suggesting that drastic measures are not yet called for.
So far this year, the central bank has expended less than $10 billion in foreign reserves, out of almost $500 billion available. It went through $200 billion in a matter of weeks at the height of the 2008-9 crisis.
Higher interest rates in Russia would, moreover, be highly unpalatable both on economic and political grounds. The central bank has been under political pressure for more than a year to cut interest rates and boost an economy whose growth has slowed to a crawl.
According to government estimates on Friday, the economy grew by just 1.3 percent in 2013, the lowest since the 2009 slump. President Vladimir Putin has made clear that he sees a reduction in borrowing costs as a key goal - and he has tasked Nabiullina with finding ways to do it.
"People have been urging the central bank to cut interest rates, so it would be too much of U-turn for it to start hiking," said Capital Economics' Ermolenko.
Nevertheless, a sliding rouble also threatens to complicate another key goal - lower inflation - which the central bank sees as a bigger priority than kick-starting the sluggish economy.
"One scenario is that the central bank might hike in response to strong pass-through from the weaker rouble as import prices rise," Morgan Stanley economists said in a research note,
The central bank aims to cut inflation to 5 percent by the end of this year - down from 6.5 percent last month, which was an embarrassing half a percentage point above its 2013 target.
HSBC's Morozov calculates that every one percent fall in the rouble feeds through into an increase of the headline inflation rate of around one decimal point.
"There are good reasons to believe that the pass-through effect of the weaker rouble on inflation will be modest," he said. But, he warned, that could change if the rouble keeps falling.
"If the rouble weakening continues and exceeds 10 percent, then we should expect a widespread revising of price tags, which would have large implications for inflation.
"That would increase the worries of the central bank." (Reporting by Jason Bush; Editing by Larry King)