* Q1 operating profit 8.8 trln won, up 54 pct
* Q1 mobile division profit 6.51 trln won, up 56 pct
* Q2 profit seen rising to a record 10.1 trln won-survey
SEOUL, April 26 Samsung Electronics Co Ltd
reported on Friday its sixth straight quarter of
profit growth ahead of the debut of its latest Galaxy
smartphone, the South Korean IT giant's biggest assault on rival
Apple Inc yet.
By launching the Galaxy S4 in the United States on Saturday,
Samsung is taking aim at Apple's home market at a time when the
iPhone maker appears to have hit a snag. Earlier this week,
Apple reported its first profit decline in more than a decade
and indicated no major product releases until the fall.
Samsung is widely expected to resume posting record
quarterly profits, after a hiatus in January-March, as the S4 is
dispatched to 327 mobile carriers in 155 countries.
This week, Samsung has kicked off a massive advertising
campaign for the S4 and set up mini stores at Best Buy
locations to promote the smartphone. Initial orders have
surprised on the upside, with the firm expecting a short-term
Early success of the S4 is crucial in determining the extent
of the expected second-quarter record earnings for a company
that gets more than 70 percent of its overall profit from mobile
The new S4, which sports a host of software-enabled
features, is seen as stealing a head-start on what's widely
expected to be an upgraded iPhone later this year. But the
Galaxy phone has drawn mixed reviews so far.
Profit from Samsung's mobile division jumped 56 percent to a
record 6.51 trillion won in the first quarter, accounting for
nearly three quarters of the firm's entire profit, the company
said on Friday, before the stock market open.
Samsung, which doesn't provide smartphone sales figures,
likely sold 68-70 million smartphones in the quarter ended
March, up from 63 million in the previous quarter, according to
By contrast, second-ranked Apple said on Tuesday it shipped
37.4 million iPhones in the March quarter, up from 35.1 million
a year ago, but down sharply from 47.8 million in the previous
Samsung's first-quarter overall operating profit increased
54 percent from a year ago to 8.8 trillion won ($7.9 billion),
broadly in line with its earlier estimate and almost on par with
the fourth-quarter's record of 8.84 trillion won.
Shares in Samsung, valued at around $215 billion, have risen
2 percent in the past three months, beating a 21 percent decline
in Apple and a 1 percent drop in the wider market.