* SAP eyes 35 pct operating margin within 5 yrs
* Says document internal, should not be seen as guidance
* Shares rise 0.5 percent, tracking German market
(Adds analyst comment, updates share price)
FRANKFURT, June 29 Germany's SAP (SAPG.DE) has pencilled in 2014 as the year it aims to meet its long-standing target for an operating margin of 35 percent, according to an internal strategy document.
The world's biggest maker of business management software also hopes to double software and software-related sales over the same five-year timeframe, the document showed.
An SAP spokesman said the strategy paper was still being discussed, adding: "This is not guidance".
The Financial Times Deutschland earlier described the document as outlining the firm's mid-term strategy to 2014.
SAP, based in southwestern town of Walldorf, has repeatedly said it was targeting a 35 percent operating margin but had so far declined to give a concrete date.
"This is mostly a reiteration of the existing goals," Merck Finck analyst Theo Kitz said in a note to clients.
SAP shares rose 0.5 percent to 28.31 euro at 0942 GMT, in line with the German blue-chip DAX index .GDAXI.
SAP has not given a target for software and software-related sales this year, but has said it expected to reach a 2009 operating margin, excluding one-off items, of between 24.5 and 25.5 percent at constant currencies.
It has based its margin forecasts on the assumption that core sales would be flat or 1 percent lower than the 2008 figure of 8.6 billion euros. [ID:nLS722275]
SAP's main competitors are U.S. companies Oracle ORCL.O and Microsoft (MSFT.O).
(Reporting by Eva Kuehnen and Nicola Leske; editing by John Stonestreet)