| TEL AVIV
TEL AVIV May 27 Business intelligence software
provider SiSense said it expects sales to triple in 2014,
boosted by soaring demand from small- and medium-sized
businesses seeking to analyse growing amounts of data.
Israel-based SiSense's software helps companies understand
their data, enabling non-technical staff to connect multiple
data sources and prepare professional reports.
SiSense Chief Executive Amit Bendov said a number of trends
are driving this $20 billion a year market. The volume of data
is outgrowing the capabilities of existing software and
companies are increasingly demanding that employees have facts
and data from various sources at their fingertips during
meetings and when making decisions.
"Our sales growth tripled three years in a row and will
continue to triple this year," Bendov said, adding that the
firm's sales are in the high single-digit millions of dollars.
"Our goal is to invest every dollar we make in growth. We'll
be profitable in 2015," he told Reuters.
SiSense, which has offices in Tel Aviv and New York, plans
to open an office in Silicon Valley by early next year, when it
will also expand in Europe. About 70 percent of its sales are in
the United States and clients range from small firms to
individual departments at eBay, Carlsberg and ESPN.
Since the 1990s, several companies have been providing
business intelligence technology, including IBM's
Cognos, SAP's BusinessObjects and MicroStrategy
, one of the few remaining independent providers.
In the mid-2000s, companies such as Qlik Technologies
and Tableau Software - which went public last
year - created products using in-memory technology that were
simpler and faster to run, Bendov said.
The drawback was that a computer's memory is limited in the
amount of data it can process. SiSense sought to address that
limitation by using data inside chips that can store more
The company, which raised $10 million last year from
venture capital funds Battery Ventures, Genesis Partners and
Opus Capital, says its goal is an initial public offering.
"If we continue this growth pace we're seeing, we'll be
getting there pretty quickly," Bendov said.
(Editing by Jeffrey Heller)