Gadget buyers seen as assertive, even arrogant: study

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Surrounded by cheering Apple Store employees, one of the first iPhone buyers leaves the store on Fifth Avenue in New York, June 29, 2007. Know someone who loves gadgets and can't wait to buy the newest model? Chances are you would describe them as assertive and a strong leader -- and possibly arrogant, according a U.S. research. REUTERS/Jeff Zelevansky