July 7, 2010 / 1:13 PM / in 7 years

Soccer-Italy's Serie B rebranded Serie bwin

1 Min Read

MILAN, July 7 (Reuters) - Italy´s second tier Serie B has been rebranded Serie bwin after a two-year sponsorship deal was signed on Wednesday with Austria-based internet betting firm bwin.

The deal, announced in a Serie B statement, will bring much-needed revenue to a division which has been under severe financial pressure for several years.

Serie B will run its own affairs this season after the top-flight Serie A broke away from the two-division professional league.

Writing by Mark Meadows; Editing by John Mehaffey; To query or comment on this story email sportsfeedback@thomsonreuters.com

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