* Shares up 4.4 pct vs sector index's 2.5 percent rise
* Recovery in video game, TV operations - Nikkei
* Q3 announcement set for Feb. 4
TOKYO, Jan 28 Shares in Sony Corp (6758.T) rose
more than 4 percent on Thursday after a report by the Nikkei
business daily that the company would likely post an operating
profit of about 100 billion yen ($1.1 billion) for the latest
quarter, helped by a recovery in its game and TV operations.
While Sony has been widely expected to post its first profit
in five quarters, the Nikkei's estimate is higher than the market
consensus for an operating profit of 74.2 billion yen in a poll
of 7 analysts by Thomson Reuters I/B/E/S. [ID:nTOE60O04R]
Although the Japanese electronics and entertainment
conglomerate enjoys strong sales and healthy profit from its
digital camera operations, its loss-making TV and video game
businesses had until recently been major drags on its earnings.
But it has seen sales of its PlayStation 3 game console grow
sharply after a price cut earlier last year. The video game
business will post its first operating profit in four quarters in
the October-December period, the Nikkei said.
The maker of Bravia brand flat TVs has also benefited from
strong sales of LCD TVs, and payroll cuts and the consolidation
of facilities have helped that business return to the break-even
level on an operating basis, the Nikkei said.
Sony shares were up 4.4 percent at 3,070 yen, outperforming
the Tokyo stock market's electrical machinery index .IELEC.T,
which gained 2.5 percent.
A Sony spokeswoman declined to comment on the report. The
company is set to announce its third quarter results on Feb. 4.
(Reporting by Nathan Layne, Kiyoshi Takenaka; Editing by