* Gamers mull leaving network, some call for Sony boycott
* Microsoft stands to benefit from Xbox-analyst
* Consumers may go to stores like GameStop
By Georgina Prodhan and Liana B. Baker
NEW YORK/LONDON , April 27 PlayStation gamers
expressed shock on Wednesday at the massive data hack of Sony
Corp (6758.T) that compromised their personal information,
leaving many threatening to flock to Sony's competitors and
Shoppers at London video-games stores said they might leave
the network, PSN, which allows them to play games with 77
million other members and buy games online, while some gamers
writing in online forums called for a boycott of Sony
"You would just assume with someone like a Sony, your
details would be safe," said Albert, a 42-year-old bank worker
shopping for games in London's Canary Wharf financial
"As I was looking at the games just now I was thinking: Do
I really want to spend my money with Sony?" he said, adding
that he would think again about using the network features in
Analysts said the hacking could steer people looking to buy
a video game console towards Microsoft Corp's (MSFT.O) Xbox,
which has its own popular online network. Enthusiasts who own
both consoles will prefer to use their Xbox since it is right
now the only way to play console games with friends over an
online network, said MKM Partners analyst, Eric Handler. PSN is
currently out of service.
"Microsoft should benefit because here's a reason to use
Microsoft more than you use Sony," he said.
Doug, a 49-year-old composer shopping for Xbox games at a
London store, said he was glad he had opted for Xbox over
PlayStation. "I'd cancel my cards this morning; wouldn't you?"
Sony warned earlier that unidentified hackers had stolen
the personal details of its 77 million user accounts, in one of
the biggest-ever Internet security break-ins. [ID:nL3E7FR05U]
The giant Japanese electronics company advised users,
almost 90 percent of whom are based in Europe and the United
States, to change any common passwords they also used for other
It said children with accounts established by their parents
might have had their data exposed.
"If you think the gamers are pissed over at playstation
blog, wait until the Mums get wind of this," wrote senior
member barrybarryk on the PS3news.com online forum.
Sterne Agee analyst Arvind Bhatia said retail stores that
sell prepaid cards and codes to download games, such as
GameStop Corp (GME.N), could benefit. Shoppers who still want
to pay for online content but do not want to give up their
credit card information could buy more of the cards. Bhatia
said these items are already popular with parents who are not
comfortable lending their children credit cards.
"You can go into the store and buy a card with a code and
go home and use the points to buy a game on your console, and
it makes the transaction safer," he said.
Ian Shepherd, chief executive of video-games retailer Game
Group Plc GMG.L, told Reuters that Sony's situation is
"I think there are lessons for the whole industry from the
experience that Sony are having," he said.
Gameloft, a France-based games company, said it is
currently reviewing its security measures "to avoid
encountering such problems on other networks."
While analysts say that video game publishers will not see
a major impact on sales from the PSN network outage, some
smaller companies could be hurt because some of their games are
only available on the network.
"The data breach is indeed unfortunate as we launched
'Dungeon Hunter Alliance' two weeks ago exclusively on PSN and
the game was selling very well," Gameloft's Chief Financial
Officer Alexandre de Rochefort said in an email.
Sony pulled the plug on the network eight days ago but did
not tell the public about the stolen data until Tuesday.
Abdul, a 20-year-old store assistant working in a branch of
Game, said: "I just want it back up and running. That's what
(Additional reporting by Mark Potter; Editing by Will Waterman
and Gerald E. McCormick)