HealthCare Reform: Don't Wait Till Nov. '08!

--(Business Wire)--Hillary's got one. Obama does, too. So do Guiliani, McCain, and
Mitt Romney. Along with the war in Iraq and fears of an economic
recession, healthcare reform is one of the major political issues in
this year's presidential election, with candidates on either side of
the aisle debating the merits of universal healthcare vs. more
privatized solutions.

Though all the candidates are in agreement that America's
healthcare system is in serious need of improvement, the last time a
major initiative was proposed--in 1993, during the first term of the
Clinton administration--the reform package ultimately faced defeat in
the Senate.

"Americans no longer have to wait for this year's election results
to get savings and support on their prescriptions and healthcare
coverage," says David Harrell, CEO of OptimizeRx.com, a Michigan-based
website for prescription savings. "By becoming more knowledgeable
consumers, Americans can take control of their healthcare savings
today!"

Launched by a group of physicians and pharmaceutical industry
veterans, OptimizeRx offers patients a single, simple website,
http://www.optimizerx.com, where consumers can locate, evaluate, and
participate in free trial offers, co-pay prescription coupons and
other savings and support programs for the types of medicines and
healthcare products their family needs. While a variety of programs
are available to assist the uninsured, OptimizeRx.com is the first
healthcare industry website to target prescription savings solutions
for the majority of Americans who have traditional private health
insurance.

While most of us tend to equate insurance coverage with access to
healthcare, a less visible problem is the plight of the under-insured.
It is now a commonplace for those with insurance to suffer from lack
of care due to gaps in coverage, high deductibles, increased
co-payment costs, and medical services that go uncovered by their
plans. In other words, having insurance coverage no longer guarantees
simple access to comprehensive medical attention and quality care.

OptimizeRx has already helped thousands of consumers better afford
and maintain their prescription medicines through coupons, rebates,
free trials, and other educational support. Patients register at no
charge and there are no income limits associated with program
participation. At present, OptimizeRx.com has a growing list of
special offers and support programs on about 180 leading prescription
drugs and over-the-counter products used to treat a range of medical
problems, from allergies to sleep disorders, heart disease to
diabetes. For more information, log on to www.optimizerx.com.

IRG
Lynn Granito, 212-825-3210

Copyright Business Wire 2008