NEW YORK Feb 28 Sprint Nextel Corp (S.N) plans
to keep Sprint as its umbrella brand, using the Nextel brand
for applications such as push-to-talk, Chief Executive Dan
Hesse said on Thursday.
"We are really focusing on building the Sprint brand as
the umbrella brand for everything we do, but also having some
sub-brands that are very specific to applications or market
segments," said Hesse in a call with analysts.
The company also said that it would launch QChat, a new
version of its walkie-talkie style push-to-talk service, in the
second quarter, with expansion to 20 markets in 2008.
(Reporting by Sinead Carew, editing by Gerald E. McCormick)