SEATTLE, March 19 Starbucks Corp will
add a celebrity blend to its big tea push when it debuts "Oprah
Chai," a tea-based drink created by media mogul Oprah Winfrey.
Winfrey and Starbucks' chief Howard Schultz clinked tea
cups on Wednesday at the company's annual meeting as they
announced the new brew, which will go on sale at Starbucks and
Teavana stores in the United States and Canada on April 29.
The world's biggest coffee chain is looking to tea as a way
to keep expanding its sales as competition grows in the coffee
Starbucks said Winfrey developed the tea with Teavana's
leading teaologist Naoko Tsunoda. It is a blend of tea infused
with cinnamon, ginger, cardamom and cloves, and will be sold in
tins or as prepared tea lattes.
For each Teavana Oprah Chai product sold, Starbucks will
make a donation to the Oprah Winfrey Leadership Academy
Foundation to benefit youth education.
According to The Tea Association of the USA, tea is the most
widely consumed beverage in the world next to water. While tea
is the more popular beverage, coffee is king when it comes to
(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los
Angeles; editing by Andrew Hay)