SAN FRANCISCO Aug 5 Starbucks Corp (SBUX.O)
began a U.S. promotion on Tuesday, offering $2 cold drinks in
the afternoon to people who bring in the receipt from the
purchase of their morning coffee fix.
The promotion, which applies to "grande" or medium-sized
drinks purchased after 2 p.m., will run through Sept 2 and
comes as the company is working to drive afternoon traffic and
revive overall growth at its U.S. stores.
In San Francisco the promotion would save a customer about
$1.50 on an Iced Caffe Latte. It would also take $2.15 off a
Mint Chocolaty Chip Frappuccino.
Starbucks, which posted its first-ever net loss on charges
in the most recent quarter, said the "Treat Receipt" promotion
is a response to consumer requests for nationwide promotions.
(Reporting by Lisa Baertlein; Editing by Derek Caney)