* Olive Way cafe will serve beer, wine after renovation
* Co. already testing beer, wine in two concept cafes
* Starbucks seeking to boost afternoon, evening business
* No other Starbucks outlets planned to get beer and wine
By Lisa Baertlein
LOS ANGELES, June 25 Starbucks Corp (SBUX.O)
said on Friday it will give beer and wine a try in one of its
namesake cafes when it reopens a renovated Seattle store in the
"We're always looking to improve the afternoon and evening
business," said spokeswoman Sanja Gould, who added that
Starbucks has no immediate plans to expand beer and wine sales
into other cafes.
The world's biggest coffee chain has been selling beer and
wine at two upscale concept stores in Seattle's Capitol Hill
section for about a year. [ID:nN02185669]
The first Starbucks cafe chosen to test beer and wine is
located on East Olive Way in that same neighborhood.
Starbucks is applying for building and beer and wine
permits for the store, which at 2,500 square feet is nearly two
times larger than the company's typical cafe.
The renovated store also will feature a U-shaped espresso
bar that gives customers more room to interact with Starbucks
employees, meeting rooms and an indoor/outdoor space with a
fireplace that opens onto a park.
Starbucks owns all of its U.S. stores and is working to
differentiate itself from new competitors like fast-food chains
McDonald's Corp (MCD.N) with upmarket renovations and specialty
(Reporting by Lisa Baertlein; Editing by Gary Hill)