June 27 Brokerage firm Stifel, Nicolaus & Co
said on Thursday it hired a veteran adviser from Morgan Stanley
Wealth Management to join the firm's private client group in New
Adviser Bruce Gould, who managed $374 million in client
assets at Morgan Stanley, moved to Stifel on Monday. Gould
joined Stifel's Garden City office as a senior vice president of
Gould, who has worked in the financial advice industry for
more than four decades, is also a member of the New York Stock
Exchange Hearing Board. He had been an adviser with Citigroup's
Smith Barney before joining Morgan Stanley.
Morgan Stanley Wealth Management, the largest U.S.
brokerage, formed out of the merger of Morgan Stanley's
wealth unit and Citi's Smith Barney in 2009. Morgan Stanley
declined to comment on Gould's departure.
Stifel, Nicolaus & Co is a subsidiary of St. Louis-based
financial services holding company Stifel Financial Corp.
Stifel, which has benefited from the movement of veteran
financial advisers away from larger national brokerage firms,
said it added 152 advisers to its wealth management unit last