STOCKHOLM, July 15 Zalando, Europe's biggest
online fashion retailer, saw growth in unique visitors to its
website slow to single digits in the first two months of the
second quarter, data showed on Tuesday ahead of a sales update
expected later in the week.
Data from U.S. Internet analytics firm ComScore showed the
number of unique visits to the retailer's website from personal
computers growing 6 percent in April from the previous year and
4 percent in May.
That follows double-digit increases seen throughout the
first quarter when unique visits rose 17 percent in both January
and February, and 11 percent in March.
The data, however, does not include key mobile data, which
now makes up over 35 percent Zalando's traffic.
Zalando, which competes with British online fashion retailer
ASOS, has previously said it has no plans to expand to
new markets this year and is spending less on marketing, meaning
the pace of growth in unique users should naturally slow.
Shares in Swedish investment firm Kinnevik, which
has a 36 percent stake in the German company and which reports
quarterly earnings on Friday, have been sensitive to news flow
The stock slid in the first three months of the year, partly
over worries that growth at the online retailer was slowing, but
recovered after Zalando's strong first-quarter results.
IPO-candidate Zalando saw sales in the first quarter rise 35
percent to 501 million euros, slightly down from a 36 percent
growth rate in the previous quarter, while the group's core
margin improved significantly in the period.
Kinnevik shares traded 0.6 percent lower at 282.40 crowns at
0941 GMT compared with a wider Stockholm bourse which was down
(Reporting by Mia Shanley and Johannes Hellstrom, editing by