| NEW YORK, April 28
NEW YORK, April 28 High-end specialty retailer
Barneys New York is clearing out space in its flagship New York
and Beverly Hills stores to sell a line of clothes being
designed by Rogan Gregory for discount retailer Target Corp
American designer Gregory was picked by Target to design
its latest Go International collection -- a rotating line of
clothes developed by high-end designers but sold at discount
prices at Target for a limited time.
But before the "Rogan for Target" line debuts at Target
stores nationwide on May 18, it will be sold at Barneys' New
York store May 9 until May 11, and then in its Beverly Hills
store May 16 until May 18.
A Barneys spokesman said it marks the first time that
Barneys will sell Target merchandise, and it will allow Rogan
fans to snap up the merchandise for a fraction of its typical
Typical Rogan items can sell for hundreds of dollars. For
example, on its Web site, Barneys sells a black, knee-length
silk dress by Rogan for $320, dark blue jeans for $290, and
black and white checked shorts for $170.
But the Rogan for Target collection will feature items like
a leopard print shift dress for $39.99, black zebra print
leggings for $16.99, and a zebra print swimsuit for $29.99.
Rogan is the eleventh designer taking part in Target's Go
International program. Past designers have included Erin
Fetherston, Patrick Robinson and Proenza Schouler.
Target has carved out a niche for itself selling trendy but
inexpensive clothes, accessories and home decor.
While the strategy helped the discount retailer post
stronger sales growth than rival Wal-Mart Stores Inc (WMT.N),
its sales have slowed in recent months, and it reported a drop
in fourth-quarter profit as its shoppers spurned purchases of
discretionary items like clothes in favor of necessities like
(Reporting by Nicole Maestri; editing by Carol Bishopric)