NEW YORK Nov 5 Target Corp (TGT.N) is
launching a new fashion program aimed at collaborating with
established designers, and the discount retailer will kick off
the initiative in March with an apparel line by Alexander
The new program, called Target Designer Collaborations,
will run in addition to Target's existing GO International
initiative, the company said.
For its GO program, Target partners with up-and-coming
designers, like Proenza Schouler and Jonathan Saunders, to
offer limited edition collections of their lines in its stores
at discount prices.
Target said McQueen's collection, which will be called McQ
Alexander McQueen for Target, will launch on March 1 and will
be available through April 11.
The fashion push comes as Target works to reverse a string
of quarterly profit declines. Its shoppers, who once scooped up
its cheap but chic designer merchandise, are resisting the urge
to splurge in a weakening U.S. economy.
At the end of the year, Target is also facing the end of
its five-year partnership with designer Isaac Mizrahi.
Mizrahi, who has been named a creative director at Liz
Claiborne Inc LIZ.N, helped Target establish its image as a
stylish retailer with his exclusive line of discount clothes
Target has downplayed the departure of Mizrahi and to
improve sales, it is placing more emphasis on the "Pay Less"
part of its "Expect More. Pay Less" tagline. But Target has
said it does not intend to change its long-term business
strategy of differentiating itself with unique, trendy
(Reporting by Nicole Maestri; editing by Gunna Dickson)