WRAPUP 2-HP to buy 3Com for $3.1 bln; Cisco rivalry heats up

* Deal for $7.90 per share or 39 pct premium

* HP eyes expansion in China, network gear market

* Deal expected to close in first half 2010

* 3Com shares up 35 pct, HP shares edge lower (Adds comments from analysts and executives)

By Ritsuko Ando and Gabriel Madway

NEW YORK/SAN FRANCISCO, Nov 11 (Reuters) - Hewlett-Packard Co (HPQ.N) is making a move into the telecom equipment market by striking a $3.1 billion deal for 3Com Corp (COMS.O), in a major challenge to Cisco Systems Inc (CSCO.O).

The deal is the latest sign that technology giants from IBM (IBM.N) to Oracle Corp (ORCL.O) are increasingly encroaching in each other's markets as they seek to become one-stop shops for computing, networking and storage equipment. Cisco itself this year pushed into the computer server market, of which HP is a major player.

HP, which also reported higher-than-expected preliminary earnings on Wednesday, said it would pay $7.90 per share for 3Com, a 39 percent premium over its closing price. The deal values 3Com at $2.7 billion excluding its net cash.

"Cisco and HP are going to compete more and more," said Jayson Noland, analyst at Robert W. Baird & Co. "We're headed to a world where each of these large companies can give you everything you want."

By buying 3Com, HP will be competing head to head with Cisco in a wider range of network equipment, including routers and switches. 3Com also has a large presence in China and can help HP expand sales into one of the world's fastest-growing markets, analysts said.

3Com, for its part, has been pushing into the large enterprise market outside China with its H3C brand, trying to take on giants like Cisco.

Marius Haas, senior vice president of HP's ProCurve division, said the 3Com deal puts HP in a good position to compete against Cisco.

"We wanted to create a powerhouse in the networking industry," he said, adding that HP looked for the last six months at "all the technologies" in the market before settling on 3Com.

3Com has been an acquisition target before. In 2008, Bain Capital Partners and China's Huawei Technologies [HWT.UL] tried to buy 3Com for $2.2 billion but failed to win approval from a U.S. government security panel. Huawei is a privately held company set up by a former Chinese army officer.

3Com shares jumped 35 percent to $7.66 in after-hours trading. They climbed over 5 percent on Wednesday ahead of the announcement. HP shares edged 0.4 percent lower to $49.80.

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