INTERVIEW-Wii hype may fade soon -Sega

The $600 Sony machine has struggled to win customers, but Sony says its graphical power and built-in high-definition Blu-ray DVD player will give it appeal for 10 years.

"We know the PS3 pool is pretty deep. There's a lot to exploit there," Steinberg said.

((Reporting by Scott Hillis, editing by Gary Hill, San Francisco Newsroom, e-mail: scott.hillis@reuters.com, +1 415 677 2505)) Keywords: SEGA WII/

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