Online love is often blind, brief: study

By James Grubel

CANBERRA (Reuters) - Matches made over the Internet often do not last because people end up choosing unsuitable partners and forming emotional bonds before meeting face-to-face, an Australian university researcher has found.

Women were especially susceptible to finding Mr. Wrong, as they tend to be attracted by witty comments or clever emails, said psychologist Matthew Bambling from the Queensland University of Technology.

"You can never assume things are the way they seem online," Bambling told Reuters on Thursday.

"Just because they can write a clever comment or a witty email, doesn't mean they will be Mr. Right, that's for sure," he said, adding some men use the concept of "netting", sending emails to dozens of women and hoping one might respond.

Bambling said you can find a partner online, but warned those using the Web to find love to be aware of the pitfalls.

"There's definitely a dis-inhibition affect online," he said, with people more likely to exaggerate their good points while hiding anything negative.

"Few guys for example would say 'look, I'm a middle aged alcoholic who's been married five times, pick me'. They're going to present themselves as a good catch."

He said it was easy for people to quickly invest too much emotionally in an online relationship because they don't see the full picture of the person they are emailing.