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Yahoo to sell display advertising for Walmart.com

Wed Jun 4, 2008 9:23am EDT
 
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(Reuters) - Yahoo will sell display advertising for Walmart.com and will become the exclusive portal to resell Walmart.com's display inventory, Yahoo said on Wednesday.

The agreement enables Walmart.com to leverage Yahoo's advertising platform to present new offers to online customers.

Yahoo will bring its network of brand advertisers to Walmart.com.

Yahoo will serve as primary marketing and sales channel for site's display and video advertising.

 
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