Young keep it simple in high-tech world: survey

LONDON (Reuters) - While young people embrace the Web with real or virtual friends and their cell phone is never far away, relatively few like technology and those that do tend to be in Brazil, India and China, according to a survey.

Only a handful think of technology as a concept, and just 16 percent use terms like "social networking", said two combined surveys covering 8- to 24-year-olds published on Tuesday by Microsoft and Viacom units MTV Networks and Nickelodeon.

"Young people don't see "tech" as a separate entity - it's an organic part of their lives," said Andrew Davidson, vice president of MTV's VBS International Insight unit.

"Talking to them about the role of technology in their lifestyle would be like talking to kids in the 1980s about the role the park swing or the telephone played in their social lives -- it's invisible."

The surveys involved 18,000 young people in 16 countries including the UK, U.S., China, Japan, Canada and Mexico.

Terms most frequently used by the young when talking about technology related to accessing content for free, notably "download and "burn".

The surveyors found the average Chinese computer user has 37 online friends they have never met, Indian youth are most likely to see cell phones as a status symbol, while one-in-three UK and U.S. teenagers say they cannot live without games consoles.

"The way each technology is adopted and adapted throughout the world depends as much on local cultural and social factors as on the technology itself," said Davidson.

For example, the key digital device for Japan's young is the cell phone because of the privacy and portability it offers those who live in small homes with limited privacy.