YouTube role grows as U.S. election nears

By Deborah Charles

WASHINGTON (Reuters) - In 2004, YouTube didn't exist. Three years later, politicians have learned to fear and revere the video-sharing Web site that has become a vital part of the campaign for the 2008 U.S. presidential election.

From rapid dissemination of political blunders, often with funny tunes, to a new wave of music videos featuring scantily clad women singing the praises of their presidential favorites, YouTube.com has sparked a new interest in politics.

More than 2.5 million people have viewed "I've Got a Crush...On Obama" about Democratic Sen. Barack Obama since it was posted last month. A rebuttal video of women fighting over Obama and leading Republican contender Rudy Giuliani has been watched more than 500,000 times in four days.

While much on YouTube is skewed to a U.S. audience, the company -- bought by Web search leader Google Inc. last year for $1.65 billion -- now has local sites reflecting that more than half of viewers are outside the United States.

Many candidates vying for their party's nomination to run for president have embraced the technological changes, holding polls via YouTube, asking for campaign input and making announcements on the site.

"In the past, the campaigns sort of stuck their toe into technology and innovation -- it was a small detail of what was going on," said Phil Noble, founder of PoliticsOnline.

"The difference in this election is that technology has become fundamental. Every campaign has figured out ways to use YouTube all the time."

It's not just the candidates. YouTube members are getting in too, with thousands of people uploading video questions for upcoming CNN/YouTube debates.