CareerBuilder, Facebook in job ads venture

By Nick Zieminski

NEW YORK (Reuters) - Internet jobs site CareerBuilder.com is teaming up with Facebook to help clients run job recruiting campaigns within the online social network, the two companies said on Monday.

Specialized recruiting ads will promote CareerBuilder and employers' sections within Facebook, with the aim of attracting potential hires who may be hard to reach via traditional methods like newspaper help-wanted ads.

Silicon Valley-based Facebook was founded in 2004 as a social site for students at Harvard University and spread quickly to other colleges and eventually into work places. Its popularity stems from how the site conveniently allows users to share details of their lives with selected friends online.

Targeted ads will appear on the side of the Facebook site, or within a user's daily summary of activity among their network of friends. Clicking on an ad will take users to a CareerBuilder Web page.

Building on CareerBuilder's existing ad sales relationship with Facebook, the job recruiter also plans to act as a conduit for corporate clients to reach potential recruits.

"CareerBuilder is spending a considerable amount of money to promote on the Facebook site and the Facebook network, and then we'll have the ability to resell certain units to continue that promotion for our clients," said Richard Castellini, vice president of consumer marketing for CareerBuilder.

Facebook and CareerBuilder declined to specify the value of the non-exclusive advertising deal, which initially focuses on the U.S. market. CareerBuilder is owned by newspaper publishers McClatchy Co, Gannett Co Inc and Tribune Co.

Using the site (http://www.facebook.com/careerbuilder), help-wanted advertisers will be better able to target their search for job candidates, Castellini said.