Electronic Arts and IMG reach branding deal

NEW YORK (Reuters) - Electronic Arts Inc (ERTS.O: Quote, Profile, Research, Stock Buzz), the video game publisher, said on Thursday it reached a deal to form a strategic partnership with IMG, the sports and entertainment marketing firm.

Under the agreement, IMG will partner with EA to license and market its brand, possibly including deals in sports camps, gaming lounges, publishing products, performance apparel and more.

Financial terms of the agreement were not disclosed.

(Reporting by Paul Thomasch, editing by Gerald E. McCormick)