* Televisa is a shareholder in La Sexta
* Both companies have held talks with other players
* Aim to merge La Sexta with bigger company
(Rewrites first paragraph, adds details on La Sexta, Televisa
investments, adds share price)
By Cyntia Barrera Diaz
MEXICO CITY, Jan 28 Fresh from a deal that
boosts its presence in the U.S. Hispanic market for the next
decade, Mexican media giant Televisa is now turning its
attention to Spain.
Televisa (TV.N) (TLVACPO.MX), the world's leading producer
of Spanish-language content, and its partner La Sexta have held
talks with different players aiming to merge the Spanish
company with a bigger media conglomerate
"We have been in talks with different players in the Spanish
market to merge La Sexta with them," a Televisa source told
Reuters on Friday. "The idea ... is to be part of a larger
group that can compete more efficiently."
Televisa holds a stake of around 40 percent in La Sexta, a
broadcast television station in Spain. The source said no
agreement has been reached yet.
The Mexican company invested last year $1.2 billion in
Spanish-language U.S. broadcaster Univision Communications Inc
for an initial stake of 5 percent which could grow to as much
as 40 percent eventually.
The deal made Televisa, which sells its blockbuster soap
operas to Russia and China alike, the main provider of
programming that Univision broadcasts across the United States
Televisa shares slipped 1.5 percent in the Mexican stock
market Friday morning, while its New York-traded stock fell 2.6
(Additional reporting by Lorena Segura, editing by Matthew