* Televisa is a shareholder in La Sexta
* Both companies have held talks with other players
* Aim to merge La Sexta with bigger company (Rewrites first paragraph, adds details on La Sexta, Televisa investments, adds share price)
By Cyntia Barrera Diaz
MEXICO CITY, Jan 28 Fresh from a deal that boosts its presence in the U.S. Hispanic market for the next decade, Mexican media giant Televisa is now turning its attention to Spain.
Televisa (TV.N) (TLVACPO.MX), the world's leading producer of Spanish-language content, and its partner La Sexta have held talks with different players aiming to merge the Spanish company with a bigger media conglomerate .
"We have been in talks with different players in the Spanish market to merge La Sexta with them," a Televisa source told Reuters on Friday. "The idea ... is to be part of a larger group that can compete more efficiently."
Televisa holds a stake of around 40 percent in La Sexta, a broadcast television station in Spain. The source said no agreement has been reached yet.
The Mexican company invested last year $1.2 billion in Spanish-language U.S. broadcaster Univision Communications Inc for an initial stake of 5 percent which could grow to as much as 40 percent eventually.
The deal made Televisa, which sells its blockbuster soap operas to Russia and China alike, the main provider of programming that Univision broadcasts across the United States through 2020.
Televisa shares slipped 1.5 percent in the Mexican stock market Friday morning, while its New York-traded stock fell 2.6 percent. (Additional reporting by Lorena Segura, editing by Matthew Lewis)