* Agreement is for content first broadcast 1 year ago
* Netflix will offer 3,000 hours of Televisa shows
MEXICO CITY, July 26 Mexican broadcaster Grupo
Televisa (TLVACPO.MX) said on Tuesday it has agreed a distribution deal with U.S. movie rental company Netflix
(NFLX.O), which will launch in Latin America later this year.
Televisa said it will provide Netflix with about 3,000
hours of soap operas and other programs a year after their
"This is an important first step in Televisa's plan to
monetize its content library, which today includes more than
50,000 hours available for distribution through digital media,"
the company said in a statement.
The terms of the deal were not disclosed and a Televisa
spokesperson was not immediately available. A Netflix spokesman
says the company does not comment on deal terms.
Netflix earlier this month said it will launch its online
video service to 43 countries in Latin America and the
Caribbean later this year. [ID:nN1E7640AP]
The Los Gatos, California-based company started in the
United States as a mail-in DVD service, but Netflix now says
the vast majority of its U.S. subscribers stream content on a
range of devices.
Once considered a friend to TV and movie studios, media
conglomerates have fretted over Netflix's popularity because it
threatens traditional cable and satellite providers.
(Reporting by Elinor Comlay and Tomas Sarmiento; editing by