LOS ANGELES (Hollywood Reporter) - Adult Swim, which
recently triggered a terrorism scare over a disastrous
promotional stunt involving its series "Aqua Teen Hunger
Force," broke basic cable viewership records this month in
Cartoon Network's late-night sister channel attributed the
boost to marathons of acquired series "Family Guy" and
"Futurama." "Aqua Teen" saw only a slight increase in ratings
after the stunt.
Last month, a guerrilla marketing campaign for "Aqua Teen"
led to a daylong terrorism scare in Boston after blinking boxes
featuring a character from the show that had been placed around
the city and elsewhere nationwide were mistaken for bombs. As a
result, parent company Turner Broadcasting System had to pay
Boston-area authorities $2 million to settle claims, and
Cartoon Network general manager Jim Samples resigned.
Adult Swim set basic cable monthly records in total-day
delivery in adults 18-34 (460,000, up 28% compared with
February 2006), adults 18-24 (280,000, up 32%), males 18-34
(283,000, up 25%) and males 18-24 (169,000, up 20%). It also
extended its streak as the No. 1 channel among males 18-24 to
23 consecutive months and ranked third among basic cable
networks for total-day delivery in adults 18-49.
It's likely that Adult Swim got a boost from the fact that
Nielsen Media Research is now including college students who
live away from home in its ratings information.