LOS ANGELES Nov 16 Premium cable channel HBO is
now available to pay television subscribers in Sweden, the first
market for the network in the Nordic region where companies
including Netflix Inc are battling for viewers.
Nordic telecommunications company TeliaSonera AB
began offering HBO on Thursday to customers in Sweden, the
company said in a statement. The channel that airs hits
including "Game of Thrones" and "Boardwalk Empire" will be
available to customers in Finland later this year.
TeliaSonera said it also plans to offer HBO in Norway and
Denmark, but did not provide a time frame.
HBO Nordic, the joint venture that runs the network's
service in Scandinavia, has yet to start its Internet-only
offering for people without a pay TV subscription. No start date
for that option has been announced.
HBO Nordic had planned to begin service in Denmark, Sweden,
Norway and Finland in mid-October but later said it faced a
delay in the region.
Netflix launched its on-demand video service in the Nordic
countries in mid-October. CEO Reed Hastings said the region had
become the "global battleground" for television delivered over
the Internet, pointing to competition from HBO and satellite TV
HBO Nordic is a joint venture between Time Warner Inc
-owned HBO and Parsifal International. ViaSat is a unit
of Modern Times Group.