| LOS ANGELES
LOS ANGELES U.S. television's top show,
"American Idol," returned to prime time with 33.2 million
viewers, down sharply from last year's record season debut but
still more than watched the four other major networks combined,
according to early ratings on Wednesday.
The two-hour Fox network broadcast averaged 4.4 million
fewer viewers overall than last season's premiere episode and
fell by 13 percent in ratings for adults aged 18 to 49, the
audience most prized by advertisers, Nielsen Media Research
Those tallies represent a four-year low for a season
premiere of "Idol," the smash hit talent contest in which
amateur singers, both tone deaf and gifted, compete for instant
fame and their first major-label recording contract.
A Fox spokesman said the network expected the show's
ratings performance to improve when Nielsen's final numbers for
same-day viewership come in later.
Last year, "Idol" opened its sixth edition with a record
37.4 million viewers tuning in but finished the season down
slightly in the ratings compared with 2006, prompting many
observers to say the show's popularity may have peaked.
Increasing use of digital video recorders by Americans who
prefer to record their favorite shows and watch them later also
is taking a toll on same-day ratings.
But industry watchers expected "Idol" to bounce back bigger
than ever this season as it returned for a seventh round in a
prime-time landscape clouded by the Hollywood writers strike.
TV ratings were down 10 percent this year across the board,
even before the strike began. And viewership is likely to slip
lower this winter as prime time is swept by a glut of reruns,
reality TV and game shows -- programs that generally draw
smaller audiences than original scripted dramas and sitcoms.
Nevertheless, "Idol" remains the biggest series on U.S.
television by far, and a major cash cow for Fox as advertisers
clamor for an ever-shrinking assortment of big-event programs.
Months before the writers strike began, a 30-second
commercial for the 2008 season of "Idol" was going for roughly
$750,000, with the price jumping to at least $900,000 for the
same ad sold just before the premiere date.
The next highest-rated shows on Tuesday night were NBC's
"Law & Order: Special Victims Unit" and the CBS miniseries
"Comanche Moon," both drawing over 12 million viewers overall.
By comparison, "American Idol" exceeded the viewership of
the four other major networks combined -- ABC, CBS, NBC and the
CW -- by 12 percent, Nielsen said.
(Reporting by Steve Gorman; Editing by Dan Whitcomb and