LOS ANGELES (Hollywood Reporter) - Following on the heels
of its record-breaking 18 Emmy nominations, AMC received more
good news with the debut of its first original drama series,
The drama delivered a 1.4 household rating in its premiere
at 10 p.m. Thursday, according to fast national ratings data
released Friday by Nielsen Media Research. That's 75 percent
above AMC's Thursday night time slot average as well as its
recent quarterly primetime performance. The episode also
delivered more than 1.2 million homes.
The rating means that "Mad Men's" premiere is AMC's
highest-rated original series telecast ever.
Because of Nielsen processing delays, other viewership
figures -- including total-viewer and demo data -- will not be
available until Monday (July 23).
AMC set a network record on July 19 with a total of 18 Emmy
nominations, including 16 for the miniseries "Broken Trail,"
the network's first-ever original longform program.