LOS ANGELES, Sept 1 The office boozing and
hijinks on "Mad Men" will continue for a fourth season on AMC
next summer, the cable channel said on Tuesday.
The renewal of the 1960s-set advertising drama is not
exactly a shock given that series creator Matthew Weiner
earlier this year signed a contract with producer Lionsgate to
return for the third and fourth seasons.
Ratings have also improved dramatically for the show that
kicked off its third season last month, and Emmy voters
recently showered the series with 16 nominations, including
The first three episodes of the third season averaged 2.1
million viewers, up 40 percent from the same period last year,
an AMC spokeswoman said. Still, that's a drop in the bucket
compared to leading shows on the broadcast and cable networks.
Three "Mad Men" stars will vie for Emmys on Sept. 20,
including Jon Hamm and Elisabeth Moss for their respective lead
roles as a mysterious Madison Avenue executive and ambitious
copywriter, and John Slattery for his supporting turn as the
office's libidinous partner.
"Mad Men" also received 16 nominations last year, and won
six categories including best drama, the first time the coveted
prize ever went to a basic-cable program.
AMC is a unit of Cablevision Systems Corp's CVC.N Rainbow
Media Holdings LLC. Lionsgate is a unit of Lions Gate
Entertainment Corp LGF.N.