LOS ANGELES (Hollywood Reporter) - Nickelodeon had good
reason to celebrate after the Kids' Choice Awards.
The ceremony, which aired Saturday from UCLA's Pauley
Pavilion in Westwood, was the most-watched telecast in the
event's 20-year history, averaging more than 6.1 million total
viewers, according to Nielsen Media Research. That represents a
3% increase from last year's telecast.
The 2007 Kids' Choice Awards also set records with kids
2-11 (3.4 million), kids 6-11 (2.8 million) and tweens 9-14
Nickelodeon noted that the awards show, hosted by Justin
Timberlake, set records despite competition from the NCAA Men's
Final Four coverage on CBS.
In addition, more kids than ever before voted on the awards
this year, with 40.8 million votes being cast on Nick.com,
Nicktropolis, TurboNick and Nick Mobile, up 54% from last year.
The KCA telecast also gave Nick.com its highest traffic day
ever, with 1.6 million unique visitors and more than 25.5
million page views.