LOS ANGELES (Hollywood Reporter)- Nickelodeon is joining
the fight against childhood obesity by encouraging kids to turn
off the TV.
On September 29, the children's network and its sister
stations, including Nicktoons Network, Noggin and Nick G.A.S.,
will go dark from noon-3 p.m. in honor of the fourth annual
Worldwide Day of Play.
Nickelodeon will return to air with a "SpongeBob
SquarePants" marathon followed by the half-hour season finale
of the "Let's Just Play Go Healthy Challenge," which features
two 13-year-olds who undertook a six-month challenge to become
more active and get healthier.