"Runway" finale sews up strong ratings

By Kimberly Nordyke

LOS ANGELES (Hollywood Reporter) - Bravo's "Project Runway" shows no sign of going out of fashion.

The reality competition's fourth-season finale averaged 5.2 million total viewers Wednesday, off only slightly from the third-season finale (5.4 million), according to Nielsen Media Research.

But the really good news for Bravo came in the adults 18-49 demo. The 10 p.m. episode, in which young couturier Christian Siriano was named the winner, drew 3.8 million viewers in the ad-friendly demo, breaking the network record set by "Runway" last season (3.4 million).

The show also was the second-most-watched telecast for the night among all of TV in its time slot in the demo, behind only NBC's "Law & Order."

Overall, the fourth season of "Runway" grew 10% over last season in adults 18-49 (2.7 million vs. 2.4 million) and 4% in total viewers (3.8 million vs. 3.7 million).

Reuters/Hollywood Reporter