L.A. homeowners renting properties for film, TV

By Rebecca Ascher-Walsh

LOS ANGELES (Hollywood Reporter) - Homeowners looking to sell their properties have every right to be feeling a little grumpy these days -- or, given the circumstances, downright panicked. As a once-hot market continues to cool, homes are taking a lot longer to find buyers, which can put owners into a perilous financial state.

There are the exceptions, of course: Stephen Shapiro, co-owner of the luxury real estate firm Westside Estate Agency, says he saw sales for his company climb 70 percent in the fourth quarter of 2007, compared to the same period in 2006. Despite a recent DataQuick report that found Los Angeles County homes have decreased in appreciation by 12 percent this year, "The high-end business is stronger than ever," insists Shapiro, one of the few voices of optimism in the current climate. "If a house is sitting on the market, the seller just isn't motivated. If it doesn't sell within a year, the problem is the price."

But for those sellers who beg to disagree, there is a silver lining to be found, and it's on the silver screen: By renting one's home out for TV, movie and commercial shoots, as well as magazine editorials, owners can recoup thousands of dollars -- some tax-free.

This realization has caused location companies, which act as liaisons between the production companies and homeowners, to be flooded with calls from people eager to list their properties.

DESPERATE HOMEOWNERS

Most surprising, say the call recipients, is that a large percentage are coming from an upper echelon of sellers: multimillionaires with multimillion-dollar homes. In the past, for this group, the income of a movie or TV shoot might have been laughable.

"Literally no one -- and I mean no one -- would allow their homes to be used for locations when they went on the market because they expected a lot of activity and quick sales," says former TV exec and Malibu Locations' co-owner Marshall Coben. "Then, all of a sudden, we started getting calls from the realtors -- the same ones who would never return our calls."

One of those calls was regarding an estimated 20,000-square-foot home in the coastal suburb of Pacific Palisades with city views.