Fox revokes "Drive" license

Wed Apr 25, 2007 8:48pm EDT
 
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By Nellie Andreeva

LOS ANGELES (Hollywood Reporter) - It's been a short "Drive" for Fox's midseason drama, which has been pulled off the schedule after two weeks on the air.

For the time being, the serialized drama chronicling an underground cross-country race will be replaced by "House" repeats in the Monday 8 p.m. slot.

"Drive" received a strong promotional push on Fox's juggernaut "American Idol" and was launched with a two-night premiere, a strategy regularly used for the network's hit serialized drama "24."

But "Drive" never clicked with viewers, and its two low-rated airings on Monday seemed to hurt its leadout, "24," which posted its lowest adults 18-49 rating for an original episode in more than three years.

It is not clear when and on what platform the remaining nine episodes of "Drive" will air. Streaming the episodes on Fox.com or offering them as downloads through iTunes are among the possibilities under consideration.

Reuters/Hollywood Reporter

 

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