"30 Rock" improves in Germany after debut flops

By Scott Roxborough

COLOGNE, Germany (Hollywood Reporter) - Things are looking up for "30 Rock" in Germany, days after the series premiere of the Emmy-wining sitcom garnered a zero rating.

An average of 30,000 viewers tuned in to channel ZDFneo Wednesday night to watch the show -- enough for a 0.1% market share, according to German ratings agency Media Control.

While that might not sound like much, it's a major improvement over "30 Rock's" free-TV debut on Sunday, when its zero rating translated to fewer than 5,000 viewers. Germany's population is about 82 million.

ZDFneo, subsidiary of public broadcaster ZDF, has been struggling to find an audience since its November 1 relaunch targeted at a younger, hipper crowd.