NEW YORK, March 15 THQ Inc's THQI.O shares
fell more than 9 percent after one of its highly anticipated
video games received poor reviews after hitting stores on
Shares fell 9 percent to $5.40 on Nasdaq.
The first-person shooter game "Homefront" received a score
of 75 on Metacritic, a website that tracks reviews of games.
The market leader in war-themed games is Activision Blizzard's
(ATVI.O) "Call of Duty: Black Ops," which has a score of 88 on
"This score is a bit of a disaster for THQ and the share
price today is reflecting that," said Janco Partners analyst
Mike Hickey. "The market is a quality driven market (and) you
need at least a score of 80 and above on Metacritic to do
The futuristic game, which is set in 2027, features a
North Korean army occupying a bankrupt United States, Japan and
The game's content and an associated marketing blitz have
touched nerves at a time of heightened tension on the Korean
The poor reviews could impact sales at a time when THQ is
seen needing a hit title. Its share price has floundered more
than 15 percent since its third-quarter earnings on Feb. 2,
when it lowered its profit outlook.
The company's management has tried to convince investors
that its upcoming games lineup is its strongest ever and sales
of "Homefront," the first release in that slate, is being
closely watched by Wall Street.
(reporting by Liana B.Baker; editing by Gunna Dickson)