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May 21 (Reuters) - Tiffany & Co reported a 13 percent rise in quarterly sales as the company's increasing focus on lower-priced jewelry attracted customers in the United States, its biggest market.
Net profit rose to $125.6 million, or 97 cents per share, in the first quarter ended April 30 from $83.6 million, or 65 cents per share, a year earlier.
Total net sales rose to $1 billion from $895.5 million.
Sales in the Americas rose 8 percent to $439 million. (Reporting by Devika Krishna Kumar in Bangalore; Editing by Kirti Pandey)