MILAN, June 30 Italian media company Telecom
Italia Media and publisher L'Espresso have
completed the merger of their digital broadcasting assets,
creating network operator Persidera, they said in a joint
statement on Monday.
Persidera, which will compete with state-owned Raiway and EI
Towers, will be 70 percent owned by TI Media, a unit of
phone group Telecom Italia, while the remainder will
be held by L'Espresso, according to the statement.
The deal will generate "significant synergies", they said,
without elaborating. Sources close to the deal have said a stake
in the new company could eventually be sold.
(Reporting by Danilo Masoni; editing by Agnieszka Flak)