SAN FRANCISCO, June 24 Cigarette maker
Lorillard Inc LO.N targeted California school neighborhoods
with high proportions of African-American students for its
Newport menthol cigarettes, Stanford University said on
Stanford School of Medicine researchers compared pricing
and advertisements for Lorillard's Newport, the top menthol
brand, and Marlboro, the top non-menthol brand, at 407 stores
within walking distance of 91 schools in California in a 2006
A recent analysis of the data found school neighborhoods
were increasingly likely to have lower prices and more
advertising for Newport cigarettes as the proportion of
African-American students rose. The same was true of
neighborhoods with higher proportions of children aged 10 to
Marlboro prices and advertisements did not show similar
trends. Marlboro is made by Altria Group Inc (MO.N) unit Philip
The study "shows the predatory marketing in school
neighborhoods with higher concentrations of youth and
African-American students," by the menthol cigarette maker,
researcher Lisa Henriksen said in a statement.
An advisory committee to the U.S. Food and Drug
Administration is considering rules for menthol cigarettes but
is not expected to ban menthol. [ID:nN14229412]
Researchers who had looked at advertising in school
neighborhoods analyzed the pricing data in light of the looming
FDA decision. The results will be published online in Nicotine
& Tobacco Research on Friday.
Lorillard did not immediately comment on the study.
Lorillard shares were up $1.32 at $110.77 on Friday on the
New York Stock Exchange.
(Reporting by Peter Henderson, editing by Gerald E.