"Mad Men" wins Emmy for best drama

LOS ANGELES (Reuters) - "Mad Men," the acclaimed new show set in a New York advertising agency on the cusp of the 1960s social revolution, won the Emmy Award as best television drama on Sunday for its first season on the air.

The AMC network's period piece becomes the first series from a cable channel other than HBO to claim the prestigious best-drama title.

"Mad Men" prevailed in a rare six-way contest against two other cable shows -- "Damages" from FX and Showtime's "Dexter" -- as well as ABC's "Boston Legal," the Fox medical hit "House" and the 2005 winner, "Lost," also from ABC.

Reuters/Nielsen