TOKYO Aug 20 A joint venture between Japan's
Toshiba Corp (6502.T) and Matsushita (6752.T) said it has
developed organic light-emitting diode (OLED) displays with the
world's longest product life span and lowest power consumption.
OLED panels are expected to be a promising next-generation
display as they are thinner and offer brighter colours than
liquid crystal displays (LCD) and plasma panels, but a shorter
life span has been seen as a drawback.
Toshiba Matsushita Display Technology, owned 60 percent by
Toshiba and 40 percent by Matsushita Electric Industrial Co, said
on Wednesday it has developed a 2.2-inch OLED panel with a
lifetime of 60,000 hours and power consumption of 100 mW.
Sony Corp (6758.T), which launched the world's first OLED TVs
late last year, said in October the product had a life span of
about 30,000 hours of viewing, about half that of Sony's LCD TVs.
The venture has developed the new panel in cooperation with
Idemitsu Kosan Co (5019.T), a Japanese oil refiner active in OLED
Toshiba Matsushita Display Technology said it aims to start
commercial production of the advanced OLED panels by March 2009
for cellphones and other mobile devices. It has yet to decide the
size of production.
Shares in Toshiba were down 0.8 percent at 664 yen in
afternoon trade, while Matsushita, the maker of Panasonic brand
electronics, fell 1.7 percent to 2,270 yen, underperforming the
Nikkei average .N225, which gained 0.3 percent.
(Reporting by Kiyoshi Takenaka; Editing by Michael Watson)