* To target mobile users with $45 mln campaign
* Forecasts full-year revenue of $245-$248 mln vs est $246.3
* Expenses almost triple in fourth quarter
* Shares fall as much as 15 pct in extended trading
(Adds details from conference call, updates share movement)
Feb 13 Online real estate listing service
provider Trulia Inc reported a lower-than-expected
quarterly profit due to a jump in marketing expenses and said it
would start a campaign this year to target customers using
Trulia's shares fell as much as 15 percent in extended
"We anticipate the campaign to commence in late first
quarter and to be in approximately $45 million investment over
the course of the year," Chief Financial Officer Sean Aggarwal
said on a conference call with analysts.
Rival Zillow Inc said on Wednesday it would boost
spending on marketing across all media this year.
Trulia, which provides data on home prices, neighborhoods
and rentals through Trulia.com and mobile applications, forecast
full-year revenue of $245 million to $248 million.
Analysts on average expected $246.3 million, according to
Thomson Reuters I/B/E/S.
Trulia said its 2014 forecast for earnings before interest,
taxes, depreciation, and amortization of $18 million to $22
million took into account the marketing campaign.
The company, which spent $71.4 million on sales and
marketing in 2013, did not provide a total figure for 2014.
Trulia's net loss rose to $11.1 million, or 30 cents per
share, for the fourth quarter ended Dec. 31, from $1.6 million,
or 6 cents per share, a year earlier.
Excluding items, the company earned 3 cents per share.
Revenue more than doubled to $49.7 million.
The company's expenses almost tripled to $60.3 million in
the quarter, with sales and marketing expenses more than
doubling to $25.6 million.
Analysts on average had expected earnings of 8 cents per
share on revenue of $49.6 million.
Trulia's shares closed at $36.43 on the New York Stock
Exchange on Thursday.
(Reporting by Sruthi Ramakrishnan in Bangalore; Editing by