* To unveil "Promoted Tweets"
* New ad program targets two to ten pct of users
* Starbucks, Best Buy will run ads -- NY Times
April 13 Popular microblogging site Twitter is
all set to unveil its advertisement model on Tuesday, which
would mark its first step towards allaying concerns about its
revenue generating potential.
The advertising program known as "Promoted Tweets" will be
rolled out to two to ten percent of users via search on
Twitter.com beginning Tuesday, company spokesperson Sean Garrett
Promoted Tweets are ordinary tweets that businesses and
organizations want to highlight to a wider group of users,
"Users will start to see tweets promoted by our partner
advertisers called out at the top of some Twitter.com search
results pages," he added.
Several companies will run ads, including Best Buy (BBY.N),
Virgin America and Starbucks (SBUX.O), the New York Times said
in its website.
The 2-1/2-year-old Internet start-up, whose short text
messages or "tweets" have become a global social phenomenon.
Every day, millions of people use Twitter to create, discover
and share ideas with others, it said in its website.
Twitter, a privately held company, does not report earnings,
but its website says: "While our business model is in a research
phase, we spend more money than we make."
(Reporting by Shrutika Verma in Bangalore and Alexei Oreskovic
in San Francisco; Editing by Louise Heavens)