March 27 Twitter Inc plans to release a
mobile-advertising product in the next few weeks that will allow
app-makers to encourage downloads of their software, Bloomberg
reported citing people familiar with the matter.
The format will lead users to the advertiser's page in a
mobile app store where they can download the software, Bloomberg
There had been speculation that Twitter and other internet
firms would try their hand at this sort of marketing, which has
proven lucrative for Facebook.
Twitter expects the app-install advertisements to attract
advertisers in the e-commerce and gaming industries, according
Twitter representatives were not immediately available to
(Reporting by Rohit T.K. and Narottam Medhora in Bangalore;
Editing by Stephen Coates)