NEW YORK AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.
The company's "Your Seamless World" corporate ad campaign features situations that "speak to the on-the-go lifestyle of today's consumers and businesses."
The campaign includes six television spots overseen by Wes Anderson, director of films including "Rushmore" and "The Royal Tenenbaums."
AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a "color makeover," the company said.
"The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work," AT&T Chief Executive Randall Stephenson said in a statement. "We want to ensure this message is reflected in our brand."